How to Leverage Videos to Boost Your Personal Brand CareerMetis.com

How to Leverage Videos to Boost Your Personal Brand Let’s break down why videos are important for your personal branding so you know how to use it and can start to integrate it into your career.And in no time, you’ll be maxing out on your dream beach in Hawaii while someone rubs your feet and serves you Mai Tai’s. Just kidding, at the very least you will have stand out amongst your peers in your professional career.evalFirst you need some background info about why video marketing is so effective.Here are 3 sources that show video marketing benefits:A new report by Animoto shows that 93% of marketers say video is responsible for landing them a new customer.72% prefer videoover text when learning about a product or service.Also, you are53 times more likelyshow up first on Google if you have a video embedded on your website.These stats show that video is a powerful tool. But you might be wondering how that pertains to personal branding…Make an Impression with VideoevalYou are no different than a product in the eyes of a potential employer, new client or anyone else that you are wanting to impress.If you’re using video you’re able to make a significantly greater impression than if you’re just reaching out with a text based resume, flyer, or Facebook post for your small business.Our brains are pretty simple, and they are always trying to filter out irrelevant information. Video is one way to break though the chatter and get past those filters.Benefits of Video Take a look at the following video where video producers and directors Brice Benson Kelly and Will Lavendel talk about some of the ways that video helps save you time, money and builds your brand.evalWith a little elbow grease your videos will be promoting you in no time and your brand will skyrocket… it won’t be long before you’re running for president.In summary if you want to be perceived as important and build your brand you should know:Video is a powerful communications toolCost of the videois less than ever beforeQuality is outstanding The opportunities for you to build a brand with video are HUGETip â€" Watch how and where you watch videos, for personal and business… this will bring more awareness about how you can start to use video for your own purposes.Save Time with VideoVideo can save you huge amounts of time for a few of reasons.1) Video is FasterevalMost people can’t speed read and on average most people do little more than skim content whether that be your email or your proposal. But stats say they will pay attention to video.Videos are a fantastic way to get your point across in a way viewers can easily digest that is fast and clear, provided you can learn the skill of talking to a camera. Video shouldn’t completely replace all written content, but it’s a great way to break through the noise quickly.2) Video Never SleepsYou’ll be available to your viewers 24/7 when you use video. Your viewers can watch your videos whenever they want taking some of the pressure off of you to always be available. Work life balance peeps!And as a big bonus every time you film a video and post it online, your search engine rankings will rise because search engines LOVE new content, so you’ll get seen more often!3) Answer Your FAQs with VideoIf you find yourself spending lots of time answering the same questions over and over video is a great way offload some of that work.Then use the Should Ask Questions Answering your FAQ’S and SAQ’S with video will position you as an authority in your field and save you hours of time communicating one on one. In simple terms you can automate things you do regularly by putting your repetitive tasks into videos. This technique can be used for all types of communication.Not sure this is worth the time? How much is your time worth? $50 per hour? How much time do you spend doing repetitive communications tasks? Let’s say on average 200+ hours a year? FYI â€" By putting some of those tasks on video you’d save approx. $10,000. On average managers lose 8h rs per week to repetitive tasks, that’s 416 hrs per year.Video Saves You MoneyYou’ll save money big time with video… and in no time all that saved money will grow and you’ll be swathed in the finest silks and laden with diamonds.How? Let’s dig deeper and find out…1) Say Goodbye to Marketing CampaignsVideos help you get more views and connect with more people without having to spend more than you need. And yes, you can finally stop calling your friends and asking them for referrals. Remember though, this is a long-term plan and you’ll need to be consistent with your content.You can increase your reach by sharing your videos on social media and your website, allowing your clients and friends to share your videos on their profiles, creating more opportunities for your videos to go viral.eval2) Increase Visits to Your Website and Social ChannelsGetting someone to come back to your site or social over and over means you need to have content thatis useful and easy to digest. Video checks both of those boxes increasing the likelihood that your visitors will engage in the actions that you want them to take.One of the best ways to get people to frequently visit your website is by putting interesting, relevant videos that provide something of value to your viewers. This might simply be an answer to a question that they might have about you or your business. Make it them focused.3) Create a Profile VideoPeople need to know who you are and what you do. Creating a profile video that explains the basics about you gives people a clear idea if you might be a match for them.Profile videos are especially useful if you explain how you are contributing and how you or your company will add value.evalIncrease Your Perceived ValueAt one point in time you’ve probably purchased something because you saw a celebrity promoting it.There is a very specific reason why brands use celebrities… because we see them in the media and perceive them as important and as an authori ty. 1) Psychology Behind MarketingBy using video, you can use the exact same psychology that big brands are using. The more video you put out there the more people will see you as an authority and the higher they will value you. It might be scary to do at first, but it is well worth the effort.2) Stand OutDifferentiate yourself from your competition by communicating your vision, creativity and what you offer that is special and you’ll have a clear advantage over your competition. Whether your industry is highly commoditized or highly specialized, using video on your site and social will definitely help your brand.3) Use Testimonial VideosUsing testimonials is an excellent way to boost your credibility, gain more online traction and help convince your viewers. Nothing speaks louder than someone expressing that you enhanced their livesIn summary video is an amazing multi-purpose tool that anyone can use. Using the power of video marketing to build your personal brand is a no brainer .It works because its engaging, it makes you available 24/7, and it helps you automate repetitive tasks that waste your time.The Team at Tetra Films are passionate about teaching people how to use video to improve their businesses and lives.If you’d like to get started on creating videos right away join their Professional Video Successonline course on video production.